Making a great game is no longer enough. Hundreds and thousands of titles scream for players’ limited time and attention. A powerful user acquisition strategy is critical in order to break through the noise.
But that requires technology, expertise & capital. Especially when you’re a small studio with resources to make either great games or great creative, and not both. We faced those challenges, and that’s why we built the N3TWORK Scale Platform (NSP).
NSP is a partnership program created by game developers, for game developers. It’s an automated UA platform powered by the same tools, tech, and team that scaled puzzle-RPG Legendary: Game of Heroes into a $250M lifetime business to date and launched the exclusive mobile Tetris game in January 2020. We know what we’re doing and we’re looking for partners to support in order to make the next generation of great games. That’s where you come in.
So just how does the NSP select its publishing partners?
Your game is already published and has a healthy upcoming content pipeline
We’re looking for games that are already live or in soft launch. These games should also have healthy live ops roadmaps, but maybe they’re flying a little under the radar, and need performance marketing expertise or associated capital to scale. We want partners to focus on their awesome game. We’ll take care of the rest.
Your game has strong market appeal
One of the most important factors for us when selecting a game is that it has strong market appeal. This is to make sure that the games we’re looking at have a large enough addressable audience so that we can scale into a successful business.
Your game has great retention
It’s also important that the game is fun and keeps users (and payers) playing and playing and playing. If a game has a healthy live ops roadmap but lacks the core loops to retain its player base, the upcoming content ceases to matter because the players won’t be around to check it out.
You’ve got something different
At the end of the day, having that little spark of genius will always win out over game loops and formulas. Great games are different. They change the world. Let’s change it together.
You’re ready to make your game great
N3TWORK’s proprietary UA tools and technology were designed and built to address three key challenges that our team tackled and overcame while scaling Legendary.
- The UA market is highly saturated and increasingly competitive
- It is harder to scale in an ROI positive way
- Creative is now the main lever through which to drive UA performance. Our tech has driven a ~25% ROI lift over the last few quarters and ~46% this quarter.
That’s also why we’re putting our money where our mouths are — we’re currently offering all successful NSP applicants a free $10,000 UA ad test!
There’s no better time than now to check out the NSP and work with us. To submit your game to our program, visit https://n3twork.wpengine.com.