Skip to main content

Ad Fill Rate

Ad Fill Rate is the percentage or number of times an ad request is fulfilled by an ad network. Fill rate can be calculated by dividing the total number of times your ad is served by ad network with number of ad requests submitted by the mobile game publisher from a network.

Ad Fill Rate = (Ads Served / Total Number of Ad Requests) x 100

Higher fill rate by a network has historically meant a higher spot in a publisher’s waterfall.