Ad Mediation refers to a platform that can be utilized by mobile game developers and publishers for connecting multiple ad networks to their game – helping bring multiple ad networks under a single roof. An ad mediation platform centralizes access to various ad networks and helps mobile game developers optimize the algorithm and increase their ad revenue by loading their game’s inventory with the highest eCPM.
Why are Mediation Platforms Important?
They help increase ad revenue. The mediation platform fills the impression opportunity with the highest eCPM from various ad sources. It is this competition for ad space, when optimized correctly, can yield games up to 30% increases in ad revenue.