Ad networks are essential monetization elements of the mobile game advertising ecosystem acting as the commercial and technical intermediary between publishers and advertisers. Mobile ad networks are platforms where game developers and publishers can sell ad space. At the same time, marketers and advertisers can buy the ad space – depending on their requirements. So, whether you’re a game publisher or developer looking to monetize your game and sell your ad space, or a marketer or advertiser planning to promote your products and services, you can simply sign up on a mobile ad network platform.
An ad network’s role is to speak to advertisers (mostly to other gaming companies) to run campaigns for promoting apps across their network. In return, they’ll pay you a fee to display their ads to your users.