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ARPDAU stands for Average Revenue Per Daily Active User. It’s an important metric used by game developers and game publishers to measure and operate against a successful game monetization strategy – calculating revenue from IAPs, ads and subscriptions.

ARPDAU Formula:
ARPDAU = Daily Income / Daily Active Users

The ARPDAU metric helps game developers and game publishers see consistent growth, gain insights into revenue per daily active user and test different monetization strategies.