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Demand Side Platforms (DSP)

Demand Side Platforms, commonly referred to as DSPs, are platforms that manage numerous mobile game ad exchanges via one single interface for facilitating the buying as well as selling of digital ad inventory. In the mobile game marketing world, this digital ad inventory lives inside mobile games. DSPs automate the complete mobile ad-buying process, which is not the case with traditional ad networks – which ultimately results in strong results for advertisers.