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Game LiveOps

Game LiveOps is the process of rolling out changes or updates to a game without requiring the developers to release a brand new version of that game. It’s one of the proven strategies used by developers and publishers to engage and retain their users by rolling out updates and exciting new content on a regular basis.

Usually, these updates include:

  • New features
  • Live events
  • Exclusive content
  • Bundles, combining in-game purchases

This strategy involves rolling out updates focused on consistent improvements and at the same time regular delivery of new and exciting content.