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In-Game Events

“In-Game Events refer to limited-time events taking place inside the game where users can complete event challenges in exchange for rewards. Users are strictly required to complete these event challenges to unlock the rewards. Upon completion of an event challenge, user will be rewarded with a specific event item.

These are time-senstitive events involving:

  • Exclusive Offerings
  • Game competitions
  • Obstacles or Challenges
  • Themed Characters

Hosting in-game events is a popular tactic equipped by game developers and publishers to:

  • Boost engagement
  • Bring back lost players or retain players
  • Increase IAP
  • Increase overall LTV of a game