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Mobile Attribution

Mobile attribution involves matching two data points to help marketers and advertisers understand whether their campaigns are delivering the desired results or not. For example, mobile game publishers or developers can match two data points like:

  1. Ad Spend
  2. User Engagement or Installs – Based on Certain Variables

Mobile attribution helps marketers and advertisers gain insights into the results being delivered as users engage with different ads. And based on that, they can strategically plan ahead and get the most out of their ad spend and efforts.