Monthly Active Users (MAU) is a metric used by game developers and publishers to calculate the monthly active unique users at any given point. Here, the users taken into consideration are unique and are not counted more than once throughout the 30-day time period, irrespective of their usage levels.
Why is MAU an important metric?
It’s an important metric tracked by game developers and publishers for making informed business decisions and determining their game retention rate. This ultimately helps them calculate their game’s Lifetime Value (LTV).