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Often, you’ll find your players uninstalling your game or not launching it for an extended period of time. Now, to bring these players back to the game, you can run highly-targeted remarketing campaigns. Reattribution is a term widely used by game developers, publishers and marketers to gain insights into the campaign(s) or creative(s) that led to the players launching the game or installing it again.

This allows marketers to learn about the events (re-engagement campaigns and creatives) that helped them bring back the players – and based on these events, they can further optimize and scale their campaigns to bring back players after a period of inactivity.