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User Acquisition

User Acquisition refers to the act of acquiring and attracting new users towards your mobile game. Mobile game user acquisition is the most important element of any game’s marketing strategy used for attracting potential players towards your game, making them download and interact with it. User acquisition involves attracting new players via social advertising and mobile ad networks.

Mobile game developers and publishers run strategic UA campaigns to attract high-impact users by serving relevant in-game ads on other games.

This usually involves UA campaigns solely focused on generating new installs by strategically applying different marketing and advertising strategies.